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July 21, 2026
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Marketing Plays You can Actually Run.
No fluff, no rehashed listicles. Real tactics from the strategists running SEO, AI search and paid media for businesses across the USA.
GEO / AI SEO
The Complete guide to GEO: how to get cited by ChatGPT and Google AI Overviews
Search is splitting between classic results and AI answers. Here’s the exact framework we use to make brands the source that generative engines quote — and why it’s the highest-leverage SEO work you can do in 2026.
Alexis Moore · 9 min read
SEO Services
SEO in 2026: what still works and what to stop doing now
The tactics that move rankings today, and the outdated habits quietly wasting your budget.
6 min read
Local SEO
Local SEO checklist: how to own the Google map pack in your city
A step-by-step playbook for driving calls and walk-ins from local search.
7 min read
Ecommerce SEO
Ecommerce SEO: turning product pages into your best sales channel
How to scale category and product optimization without breaking your store.
8 min read
Website Design
Why your website redesign is quietly killing your rankings
The SEO safeguards every business should demand before launching a new site.
5 min read
Franchise SEO
Franchise SEO: winning locally without losing national brand equity
The framework that keeps 50+ locations ranking and on-brand at once.
7 min read
Google Ads
PPC management: how we cut cost per lead by 41% on Google Ads
The account structure and testing rhythm behind our most profitable campaigns.
6 min read
Facebook Ads
Facebook Ads that still convert: creative testing in a privacy-first world
How to fill your funnel affordably now that targeting has changed.
6 min read
Home Improvement
Home improvement lead gen: SEO and PPC that fill your calendar
The channel mix that keeps contractors booked through every season.
7 min read
Strategy
Vanity metrics vs. revenue: what your agency reports should actually show
A simple reporting framework that ties every dollar spent to results.
5 min read
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